2Celine2008 spring and summer work in a very brilliant point of contrast black and white ash.
Taiji Series
2008, Celine for the Olympics, launched a series of Tai Chi, vows to Sports Couture fendi handbags (senior sports clothing) campaign to promote wind and wind, and the Chinese school of hard and soft image. Recalling the history of Celine’s brand, with Parisian elegance of this classic brand, for the first time into the Chinese Tai Chi elements can be seen as the perfect balance of a Chinese interpretation of the spirit.
Sports and magnificent with
Looking back at the history of Celine’s brand development, campaign style in this color with a strong brand of feminism has been a very important seat Zhanzhao: post-World War II, Celine Vipiana children’s shoes from a shop started writing the luxury fashion fendi handbags brand of post-war recovery; 1967, Celine has done three important things full of originality, it is the famous Saint Germain district opened a boutique, and this is the first luxury brand shop in Paris Left Bank, In the same year it successfully develop the Japanese market, becoming the first Japanese luxury brand presence, at the same time, it released the first clothing line – which is exactly sportswear.
The rich ground-breaking event constitutes a pioneer in Celine indelible impression, and keep abreast with the times and the pursuit of comfort has never been an elegant French style of their firm undue conflict. 80s in the last century, Celine released the first sportswear for men and women, and sponsored a number of prestigious sporting events, such as French Open and the America’s Cup and so on, but it was later released with a high-style denim sportswear series, it also symbolizes the spirit of the 80s the brand; the last century 90’s, Michael Kors in the American style is more casual and the perfect integration of French elegance, as Celine injecting fresh vitality. The current creative director Ivana Omazic Celine to join, leaving Sports Couture style development to the extreme.
Such a strong brand characterized by dynamic style, has been an essential part of brand lady out, so seems, may be called “movement and gorgeous the” pioneer of contemporary fashion.
Postural fashion
Chi said the theme, in fact, has been regarded as one of Celine’s brand spirit. As we saw in the T stage, from the 60th anniversary of the start, riding hat, driving gloves, often as a performance element appears in the T stage, not as a knight service or car service accessories, but cleverly mix and match official evening, the elements of movement and elegant fashion unite to express their spirit, that they are not contradictory. This kind of movement and with elegant contrast, and as the main theme and the strong, beautiful black color of the match, losing both to steal the spotlight but gentle approach, it is Celine’s “Day” and “month” concept.
As a French brand, Celine attaches great importance to the French tradition, eager to arts and cultural activities. Ivana will Parisian elegance to the limit, such as the Japanese photographer Mika Korean actress Song Hye Kyo and cross-border cooperation, but also shows the trend of Celine between tradition and excellent counterweight.
Big woman in the end
As a feminist advocate a low-key luxury brands, Celine might often been compared with the same strength in the end of CHANEL comparison, but also perhaps because the founder of the two brands are a strong woman, have strong legend. Perhaps this decision to the Celine Kill for the interest of the strong type, as its current design director Ivana Paris described the perfect woman image – a bold, refined, positive, is a passionate, free, fantastic woman, she wild, fascinating, like the men cherish a woman.
To see Celine worked in the region know the stars: Faye Wong, MaggieQ, Song Hye Kyo … … Anyway glamorous, must adhere to a large woman in the end. And adhere to simple practical side, one side with luxurious fabrics and insist on cutting to pamper myself Celine important principle, as Faye Wong phrase “I love you like better”, still deep looks.
The Ivy Lee, the luxury means high quality requirements, as she said, Celine is a luxury in each of the employees, because they are the elite. Ivy Chat with the strongest impression that she’s firmness and flexibility, she said to thank her family to retain their soft, feminine side, or maybe she really will turn into Devil Wears Prada.
Q: Celine is the first luxury brand to enter the Japanese market, was also proved in South Korea to expand its vision in the Asian market. What do you think Celine has the characteristics of the Asian market more easily accepted?
A: Japan is now regarded as the most powerful in the world as a luxury market, Celine’s performance may be due to the common culture and daily life requirements; but now we have the Mainland of China is very seriously the much-beloved one set of market . Celine entered China in 2000, opened its first store in Beijing, the two have developed very quickly, probably before the year is open 12 stores, but may be a year from next year to open 4 to 6, has become very quickly. Celine has a spirit, that is low-key luxury, the texture of our products and materials are very good, and will use very advanced material, this is our very strong characteristics of another, Celine was stressed that the unique, self-confident femininity In recent years, in Asia, women’s status have been improved, our brand will be appreciated by a number of successful women.
Q: 2008 years of Chinese Olympic year, Celine will be designed to any particular theme?
A: We have prepared Tai Chi series, because in fact the East for foreigners has been a very mysterious, Tai Chi is very popular abroad. The movement style, in fact, has been advocated Sports Couture Celine style (advanced sports clothing). In addition, we praise women are very self-confident, exercise is very important element. Each year we will have a campaign-style series, but the wind will be more casual, like the last two years we have introduced golf series and ski series, but also find many sports with the elements, this is a very dynamic series.
Q: luxury brands and hope that their products can stand the test of time; but as a trend maker also must continue to create surprises. Have some history as a French brand, Celine how the kind of balance of this relationship?
A: The main point is that our ladies are suitable for everyday wear, unlike some other brands are only suitable for runway shows, there is no way to wear in everyday life, so Celine in the show floor of the challenge is how to balance themselves. If the fendi handbags performance on stage was praised by the media, we would very much encouraged, but we also need the applause of the guests, so I would like to get a balance bar, hoping to have both some of applause.