To make brand came nearly a hundred years time may not be easy, particularly in the field of fashion, born in 1867 Jeanne Lanvin, not only in the 19th century, founded by gucci handbags her in the name of the Lanvin brand, even more unique because she personally Arts love and conservation, LANVIN never blindly follow the fashion of the Kingdom of pop. Establish the brand in her demeanor, the simple neat, trim and color combinations of deep skill, have repeatedly let the master of style and wonderful design, fashion people to win support. Lanvin in the late 19th century when the fashion vanguard of many common break to enjoy the fashion of the aristocratic tradition, to the early 20th century, the introduction of men’s work, but also established her territory in the fashion field.
Single-handedly created the exquisite Jeanne Lanvin fashion gucci handbags Kingdom
Then about 30-year-old Jeanne Lanvin, can be said for her daughter’s birth, and formal couture, she opened a window of the Kingdom. Jeanne Lanvin is also the home of children in the age of 11 the longest, from the 13-year-old began her first job, then became a seamstress and began operating in the 18-year-old from her single-handedly created the millinery business . In 1895, she was the Italian aristocrat with a “Emilio di Pietro” married and in three years with her baby daughter Marguerite, though the marriage lasted only nine years of time, but the love of her daughter Jeanne Lanvin was also gave her a new force, and the guidelines of the Jeanne Lanvin a new direction. She began designing her daughter clothes, Jeanne Lanvin in the hands of those from the design, and was generally worn by children of different clothing is great.
Because of this, the first specifically designed for young girls, the fashion house will be born in the hands of Jeanne Lanvin, then grew up with her daughter, her design of the antenna is also extended to girls, and general women’s clothing, can also be that is the most for women of all ages, can wear a dress designed by her unique brand. Another very important point is that the surgeon from the Jeanne Lanvin’s design, you can see full of soft and romantic female correction of simple lines cut, but not showing off sexy.
As for the birth of men is relatively late, in 1926, designed by Jeanne Lanvin’s men to formally ask the city be considered, which were located only to the original territory of women’s fashion extended to the Whole Family. It is worth mentioning that the Lanvin brand, is to create the first 100 years, still owned by founding family, the fashion brand.
Heritage tailoring is exquisite nineteenth century Lanvin brand, men and women Zhuang unique fashion style of the DPRK in the stream, in addition to work clothing, the jewelry also like: shoes, belts, small leather goods, perfume, etc. and even a complete series of commodities to be single clock for fine art to fashion choices. By Jeanne Lanvine personal favorite Famous Lanvin Blue, also is a major feature of the brand.
With the luxury market in Asia in recent years, booming, Louis Vuitton, CHANEL, GUCCI, and other international fashion big names have to open the door to the massive Chinese market, media, public relations, confirmed that more and more Western critics had predicted – the – “19 century is the century Europeans, the 20th century was the American century, the 21st century is the Asian century.” Lanvin brand into China as the earlier one, back in September 2001 on the L ‘ oreal company had one of his dream of the Chinese love Antonia company (Harmonie SA), which by the European to the Asian “downline elegant”, seems to presage the inevitable trend of luxury goods industry eastward.
From the aristocracy to the civilian
In both cases the world, there will always be there, some people struggling to maintain their traditional and classic status, some people are absolutely determined to sell their youth as the capital, luxury brands as well. Lanvin is the former. 1890 by the Jeanne Lanvin (to Na Lang million) was established in Paris, Lanvin (the translated Lanvin, Lanvin has been translated), the elegant refined style has become synonymous with French haute couture industry.
In 1946, for Na Lang million death, her daughter Marie-Blanche de Polignac took over the brand business, until 1958. In the late 80s early 90s, the Paris fashion industry is facing re-shuffle of the big changes in senior women’s twilight, Lanvin also suffered the embarrassment of an unprecedented dilemma. In 1989, Jeanne Lanvin SA is Orcofi (Henry Racamier management company in charge of Louis Vuitton) and L’Oreal, a joint venture acquisitions. In 1993, Lanvin be a trend that had only high-class fashion for the elite services, housing, and stop the Haute Couture of production, then gradually take the hot clothing line for men and women. A few years later, the Swiss food giant Nestle (Nestlé SA) has Gesparal 53.7% stake in the company, which holds a L’Oreal 49% of the shares. September 2001, by the Collapse of the LANVIN L’Oreal after the sale into an independent company, the new shareholders wish to restore the reputation of this famous restaurant in France. Miss Wang Xiaolan, chairman of inviting designer Alber Elbaz joined, began to make the old brand re-energized sales of a full turn of the times. 2004 winter, Lanvin apparel sales rose another 16 percent. In a number of major international forums, can be seen as Nicole Kidman, Liv Tylor, Charlie Theron and other famous actresses wearing clothes at Lanvin debut.
At present the top brands in the world top 100, Lanvin No. 71. Lanvin’s marketing strategies in order to fashion boutiques and the main exhibition. Lanvin Since its inception, has been advanced in the shops of Paris Faubourg Saint-Honoré (Santa Ana Avenue) 15 to 22, Operating business. Paris store more than 200 employees, from Women, Men, tailored suits, accessories, perfumes and watches the six departments. Lanvin’s high fashion, in addition to local sales, in France, has been marketing to Asia and Japan, Hong Kong and Taiwan, and the Americas, New York. Today, Lanvin, senior fashion business have ended, but in France, Morocco, Britain, Russia, Switzerland, Turkey, Hong Kong, Japan and Thailand, countries and regions in the world still has a number of clothing stores.
Brand extension of the “necklace Law”
In fashion, perfumes, accessories and other fields full flowering of Lanvin, firmly grasp the multi-category fashion-oriented development and extension of the continuous and uniform. 1890, Lanvin was established primarily to produce children’s clothing mainly. In 1909, her introduction of haute couture, and then in 1925 first fragrance launched from 1926 onwards, Lanvin have introduced men’s, ladies apparel, fur clothing and accessories, and in 1982 the introduction of higher clothing, 1992 , Lanvin’s haute couture business interruption, in 1994, she launched the bath series.
The development of brand history, let Na Lang million to some extent, the success should be attributed to the birth of her daughter Magelite. Daughter was born and raised, to engage in business for Na Lang million cap with the idea for her design of children’s clothing, the results of the first cry for immediate access to female consumers. So, Jeanne Lanvin also began to extend, for the beauty of the perfect female customized clothing. Her clothing is considered a symbol of classical aesthetics, suitable for women of all ages.